Built by a fitness professional,
for the fitness industry.
The Fitness Directory started with one problem: good gyms struggling to fill their rotas, and good instructors struggling to find the work. We’re building the platform that fixes both.
Why The Fitness Directory exists.
The Fitness Directory was founded in 2026 by Carla Nokes, who has spent over a decade as a fitness professional and has worked on both sides of the industry, as an instructor and coach and as an operator.
She kept seeing the same thing. Operators were scrambling on WhatsApp for last-minute cover and paying agency mark-ups, while talented professionals had no proper place to find work, build a reputation or connect with each other.
So she built one. Today The Fitness Directory is a live app for gyms, studios and fitness professionals nationwide. It started with recruitment, and it’s growing into the community the industry has always lacked.
Carla Nokes
Founder & CEO
- Former Top 10 GB U16 tennis player
- Former Surrey No. 1
- LTA Level 2 tennis & BPTA padel coach
- 10+ years as a fitness professional
- BA (Hons) Business & Management
Our values.
Verified first
No one accepts a booking until their qualifications are checked.
Fair pay
No agency mark-up on instructor pay. Fees are clear and paid by the operator.
Community
Professionals grow faster together, through networking, skill swaps and events.
Speed
A rota gap shouldn’t cost you a class. Post once and get it covered.
Founded
Of fitness professionals on The Fitness Directory
Live nationwide
Where fitness works.
Download The Fitness Directory free. It’s for gyms, studios and fitness professionals across the UK.
The workforce and community app for the UK fitness industry. Verified professionals, ready when your rota isn’t.
© The Fitness Directory Global Limited. All rights reserved.
ICO registered · Live nationwide across the UK